How We Do It
AirportJule specializes in Digital Business Services that help small businesses leverage their Online Presence. Taking organizations from no Online Presence strategy to speak of, to guiding them toward a custom Internet Marketing strategy designed to achieve their most important goal(s), and then implementing that strategy. So, how do we do it?
First, we connect and I ask the right questions to get to the heart of why you need a website. These questions are designed to bust through some surface level answers to uncover, with precision, what you’re trying to accomplish. While this can be a bit of a challenge, knowing your purpose from the outset is a key strategy in delivering a final product designed to effectively achieve your top goals.
Once I have a clear understanding of your purpose, I will construct a visual sitemap to put us on the same page about what information we’re trying to communicate and how that information will be packaged and delivered to your audience.
Many website developers will overlook this step. Instead they’ll describe what they’ll create for you and hope you understand their jargon. I have found communication runs more smoothly when I build an interactive prototype that literally shows you how your website will function. There is no color/design/style at this step, so it’s not pretty (yet), but it gets us a great distance toward our final solution very quickly.
Now the fun begins. We take your colors and splash them on the interactive prototype to bring your site to life, matching your brand identity.
Finally, we put our work through the wringer, testing every aspect to ensure your website is ready to be deployed to your hosting server so you can show it off to the entire world.