As a business, which type of person is easier to encourage into pulling out their wallet for you: a past customer or a total stranger?
You guessed it. It’s far, FAR easier to get an existing customer to do more business with you. But how can we take advantage of this information?
The answer: Email Lists.
One of the most fundamental and important aspects of a quality digital marketing strategy for any business is an Email List. It puts you directly in contact with existing customers who have already agreed to hear more from you about your product or service.
Now you see the value in an Email List.
This all begs the question, which Email Service Provider should I choose?
In most cases the best choice for a small business, especially if you’re just starting out, is MailChimp. Why?
- Free for Small Businesses (under 2,000 subscribers)
- Free Automation
- Free Reports and Data Insights
- and much more
The big one here is Free Automation. As of early 2017 MailChimp is including Automation in their Free offering to Small Businesses.
What is Automation?
Automation allows you to send emails to your prized customers Automatically!
Did someone just sign up to your list? This is the moment you have their attention, now is the time to send them a Welcome Email.
You could stop everything you’re doing and send them that Welcome Email manually.
Or, you could have that Welcome Email sent immediately by configuring Automation into your email campaigns. As soon as that subscriber signs up, MailChimp Automation kicks in and sends that email for you. Save time, focus on other aspects of your business, use Automation.
Best of all if you’re still growing, it’s Free! If you have a large list, you can afford the expense. (If you have a large email list and you’re not making money, we should talk.)
I now recommend MailChimp to all my clients who are just getting started or have lists under 2,000. It’s easily the best value out there.