You need a website, you know that much. What is unclear is determining the best approach.
You like having things done right. You also like focusing on your craft instead of the many tangential details of running a business.
What you need is a trusted adviser for the Internet Age. Here is what I tell my clients when choosing a platform for their website. In the vast majority of circumstances, WordPress is your best choice.
There are numerous options from which to choose when deciding upon a technology for your website. Your choice ought to be based on your goals. If your goals include unorthodox measures or special technologies, there are big, expensive infrastructures that might be right for you. If you don’t need the bells and whistles, then you won’t want to invest in all that. What you will prefer is a cost effective platform that you can trust to work dependably and be supported for many years to come.
WordPress is that platform.
WordPress is a Content Management System (CMS) that was initially conceived as a blogging platform. As such, with WordPress you get a blog right out of the box. (A blog can be a goldmine for a business.) Over the years WordPress has evolved into a fully functional website building powerhouse.
Literally the most used CMS in existence today, WordPress runs tens of millions of websites which account for over 25% of the entire web! WordPress is used by some of the most prominent organizations and people on the planet. To name a few, Mercedes-Benz, the world famous singer Beyoncé, and the actual country of Sweden all use WordPress for their websites. That means it’s highly vetted and won’t be going away anytime soon.
How much will you have to fork over for such renown software? Well, WordPress itself is available for the low, low price of FREE. You’ll need to pay for a “home” where the website will live (a.k.a. Hosting), but the software itself is available to everyone at no cost.
The popularity of WordPress means that it will continue to be well supported for a long time to come. This means that it is, and will continue to be, secure. As technologies evolve in the never ending cat and mouse game that is hackers vs. developers, WordPress stays on top releasing frequent updates to close out security concerns. As long as you keep your version of WordPress up to date, you’ll be well protected against hackers.
WordPress. A prolific, easy to use, extensible platform that gives you full control over your content, and all for the low price of free. What more could you ask for?
While there are several options to choose from in the world of websites, WordPress is an excellent choice, and chosen by more people than any other Content Management System. I do all my work for AirportJule in WordPress, that’s how much I believe in it. If you don’t have a specific reason to choose another platform, you can rest assured you have made a quality decision, and are in good company, when choosing WordPress.